The first of its kind in North America and one of nine Innovation Centers worldwide, the Cisco Toronto Innovation Centre is the culmination of Cisco Canada’s commitments to drive innovation, productivity, and digital transformation for industry, government, and the country.
Ahead of CX Week Canada, take a look at the Cisco Innovation Centre and take a sneak peek at what to expect on the tour.
By Tema Frank, Customer Experience & Usability Pro, Best-Selling Author of “PeopleShock”
Best-selling author and expert, Tema (rhymes with Emma) Frank has worked in customer experience, marketing, and usability testing for over three decades. In 2001 she founded Web Mystery Shoppers International, the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store.
Using social media techniques before social media existed, she built a database of 75,000 “mystery shoppers” worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, businesses and non-profits of all sizes.
An acclaimed international speaker and instructor (in English and French), her industry-leading research has been featured in the Wall Street Journal, the Globe & Mail and other business and academic publications. Her love of interviewing comes through in her Frank Reactions podcast on customer experience.
CX Week Canada interviewed Patrick Bach, Customer Experience & Service Design Leader at TD where he discusses his experiences in customer experience and service design.
CX Week Canada presents this speaker feature from Adrienne Harris, Vice President, New Venutres at DATA Communications Management where she discusses her career background and her personal CX journey.
Missed out on CX Week Canada 2017? Marketing strategy is no longer developed in the boardroom. It is a scrappy process of rapid experimentation and optimization occurring in a testing and learning environment. In order to meet the needs of a dynamic and ever-changing customer base, marketing must be viewed differently than ever before. This session explores how to evolve marketing culture, transform customers into advocates, deliver an excellent customer experience and the agile toolkit you need to growth hack your marketing approach. Take a look at his presentation.