Live Chat Software
12-14 September 2018
Radisson Admiral Hotel Toronto-Harbourfront, Toronto, ON

Anish Mathur


Watson Offering Manager
IBM Watson


2:30 PM Workshop C: Harness the Power of Data and Maximize its Potential

Data remains a valuable gold mine of information that can transform into a remarkable customer experience. If integrated effectively, there is no end to the benefits your customer can receive—and the financial rewards your company can reap. However, many organizations have a lot to learn when it comes to maximizing the data retrieved.

An article in Forbes indicated that 80% of data is “dark and untouched,” never utilized to improve the customer experience. A recent study by SAS found only 23% of companies were able to integrate customer insights in real-time. In this workshop, gain practical tools and familiarize yourself with the next steps that turn talk into action.

  • Practice thinking beyond data acquisition and collection
  • Understand how machine learning and Natural Language Processing (NLP) can
optimize your CX strategy
  • Strengthen your skills in interpreting, analyzing and making decisions that lead to
actionable, successful CX enhancements
  • Learn five critical steps you can take to safeguard the data you retrieve and
convey trust to your customers


Check out the incredible speaker line-up to see who will be joining Anish.

Download The Latest Agenda