Jennifer McLennanSenior Director Design & Development
Amid today’s digital disruption it can be tempting to think the solution to remain competitive is to produce the most innovative technology or to start assembling a team to work on a cutting-edge product launch. When technology may seem like the natural answer, the way to truly innovate is by maintaining a relentless focus on the customer.
This keynote will share how to:
- Use tried and true design thinking methods to more accurately enrich your
- Discover what actually aggravates and satisfies your customers
- Adopt self-sustaining techniques that allow you to always see your product
through your customers eyes
*If you’re new to Design Thinking, it is recommended to attend the pre-conference introduction to Design Thinking workshop on day 1.