Live Chat Software
12-14 September 2018
Radisson Admiral Hotel Toronto-Harbourfront, Toronto, ON

Jennifer McLennan


Senior Director Design & Development
Marriott International


11:20 AM Fireside Chat: Design Thinking for Improved CX Innovation

Amid today’s digital disruption it can be tempting to think the solution to remain competitive is to produce the most innovative technology or to start assembling a team to work on a cutting-edge product launch. When technology may seem like the natural answer, the way to truly innovate is by maintaining a relentless focus on the customer.

This keynote will share how to:
  • Use tried and true design thinking methods to more accurately enrich your
customer’s lives
  • Discover what actually aggravates and satisfies your customers
  • Adopt self-sustaining techniques that allow you to always see your product
through your customers eyes

*If you’re new to Design Thinking, it is recommended to attend the pre-conference introduction to Design Thinking workshop on day 1.


Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda