Manager, Voice of Customer Strategy & Planning
Your customers do not always stick to the planned customer journey mapping and you must be ready to face this reality. See how Toyota Canada, with its 250,000-member online panel, fills the gaps in marketing research by properly leveraging customer feedback (VoC) to improve products, processes, and even the customer experience.
- Understand your customers and their interactions, physical or digital, with the
- Provide managers and employees with a clear view of your clients' profiles
- Move from thinking based on internal ideas to ideas from outside
- Create the best online community to fuel your business decisions