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12-14 September 2018
Radisson Admiral Hotel Toronto-Harbourfront, Toronto, ON

Stacey Metcalfe


Manager, Voice of Customer Strategy & Planning
Toyota Canada


9:00 AM Case Keynote: Break Complex Nodes in Customer Journey Mapping Through the Customer's Voice

Your customers do not always stick to the planned customer journey mapping and you must be ready to face this reality. See how Toyota Canada, with its 250,000-member online panel, fills the gaps in marketing research by properly leveraging customer feedback (VoC) to improve products, processes, and even the customer experience.

  • Understand your customers and their interactions, physical or digital, with the
company
  • Provide managers and employees with a clear view of your clients' profiles
  • Move from thinking based on internal ideas to ideas from outside
  • Create the best online community to fuel your business decisions


Check out the incredible speaker line-up to see who will be joining Stacey .

Download The Latest Agenda